Marketing and branding for therapists
So your referrals are dwindling, your caseload is shrinking, and you're panicking (I've been there, it sucks). "Marketing" is a scary concept but think of it this way: you're learning how to speak to the world in a way it can hear.
Why Claire?
Why hire a therapist and not a "marketing guru?" Well, good news, I'm both. Currently about 90% of my referrals are through Instagram and Tiktok, where I have over 25 thousand followers. I've built a thriving private practice by cracking the code on internet marketing. I know what it means to advertise my business in a thoughtful and clinically appropriate way.
I’ve always loved writing and telling stories. Even before I knew the alphabet as a four year old, I would illustrate little story books and narrate the stories to my parents. In my twenties I published two books, and then I then worked in marketing and communications at the Institute of Buddhist Studies for over five years where I helped grow their student body to the largest in the school's history.
In my thirties, when I needed to figure out how to market my therapy business, I started making short videos on social media. I remember in a moment of insecurity I asked my partner, “Am I stupid for putting out these videos?” Their response was immediate. “It’s not stupid. You want to speak to the world.” That’s how I think about marketing and communications today, and how I invite you to think about it.
“Help, I need SEO!”
Many therapists assume they need help with SEO and google ads, but these are actually worth the least amount of your time and money.
Marketing research show that people purchase things from brands they like and trust. And choosing a therapist is much more personal and intimate than buying a rug or a car!
People choose to work with you as a therapist because of who you are, so good marketing actually means honing and articulating your unique personality, niche, and message, as well as figuring out how to get your name and face out there. I can help.
How it works
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$250/ 50 minutes
We'll meet for 50 minutes (my life also runs in 50 minute increments!) to go over your marketing struggles and what you want to improve. I will offer suggestions based on your skills, capacity and goals. We'll decide together if ongoing support is appropriate. You'll walk away with a clear understanding of what to tweak in your approach.
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$125/45 minutes
This is where things get fun! We've already decided what marketing area you want to focus on long term. Now we'll meet once a week or month to check your progress. I can review and edit copy on your website, help set up ads, or help you learn new social media skills. You'll get an accountability buddy and clear guidance on how to improve your marketing.
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$125/ 45 minutes of work
If social media and SEO make you go "eek!" or "blech," you can hire me to do it for you. I can design and create posts for social media, make flyers, check your website's SEO, or whatever else you need.
This service is appropriate for therapists who have progressed through steps 1 and 2.
“Find out who you are, and then do it on purpose.”
-Dolly Parton
Remember, everyone’s personality, brand and style is different. I’m tongue and cheek, am a nerd about psychoanalysis, and love social media and dry humor. This doesn’t have to be you! You are your own unique person. Maybe you prefer writing, giving workshops, or in-person networking. Together we’ll clarify your niche and skills.
