Marketing and Branding Consultation
For Therapists
So your referrals are dwindling, your caseload is shrinking, and you're panicking (I've been there, it sucks). "Marketing" is a scary concept but think of it this way: you're learning how to speak to the world in a way it can hear.
"Help, I need SEO!"
Many therapists assume they need help with SEO and google ads, but these are actually worth the least amount of your time and money.
Marketing research show that people purchase things from brands they like and trust. And choosing a therapist is much more personal and intimate than buying a rug or a car! People choose to work with you as a therapist because of who you are, so good marketing actually means honing and articulating your unique personality, niche, and message, as well as figuring out how to get your name and face out there. Remember, you're learning how to speak to the world. I can help.
How it works
1
Schedule an initial consult
$250/ 50 minutes
We'll meet for 50 minutes (my life also runs in 50 minute increments!) to go over your marketing struggles and what you want to improve. I will offer suggestions based on your skills, capacity and goals. We'll decide together if ongoing support is appropriate. You'll walk away with a clear understanding of what to tweak in your approach.
2
Ongoing support
$125/45 minutes
This is where things get fun! We've already decided what marketing area you want to focus on long term. Now we'll meet once a week or month to check your progress. I can review and edit copy on your website, help set up ads, or help you learn new social media skills. You'll get an accountability buddy and clear guidance on how to improve your marketing.
3
Pay me to do it!
$125/ 45 minutes of work
If social media and SEO make you go "eek!" or "blech," you can hire me to do it for you. I can design and create posts for social media, make flyers, check your website's SEO, or whatever else you need.
This service is appropriate for therapists who have progressed through steps 1 and 2.
Why me?
Why hire a therapist and not a "marketing guru?" Well, good news, I'm both. Currently about 90% of my referrals are through Instagram and social media. I've built a thriving private practice by cracking the code on internet marketing. I know what it means to advertise my business in a thoughtful and clinically appropriate way.
Before becoming a therapist I worked in marketing and communications at the Institute of Buddhist Studies for over five years where I helped grow their student body to the largest in the school's history.
I've also published two books and countless articles. You can find my books here.
